The Ghost Walk Padstow – Tour of Cornwall’s Myths and Legends invites participants on a haunting hour-long journey through the eerie and enchanting history of Padstow. Led by a theatrical guide portraying Thomas Rawlings, an early‑19th‑century merchant, the tour brings to life hidden alleyways, historic landmarks, and chilling ghost stories rooted in local folklore.
During the walk, visitors explore the shadowed grounds of St Petroc’s Church, glimpse the exterior of the grand Elizabethan Prideaux Place, famous for its tales of ghostly apparitions and pass by ancient coaching inns and workhouses, all while hearing real accounts of restless spirits, maritime tragedies, and Cornish legends passed down through generations.
The experience is immersive and theatrical, blending storytelling with true local lore. It offers both entertainment and insight into Cornwall’s supernatural heritage, appealing to curious travelers, families, and those drawn to atmospheric history.
Following taking part in the tour, Trifecta owner Jordan had discussions with the tours creator Geoff around supporting with a new website to boost the tours digital presence and showcase the fantastic event.
After the initial discussions, we quickly started to put together a rough design and vision for what the site could look like. Spending time researching other walking ghost tours across the UK we realised that the common theme across all sites was a dark, spooky feel which we wanted to represent throughout this project. We aimed to create a site that reflected the spooky theme of the tour which ensuring that the colour scheme, font and information was recognisable, on brand, clean and easy to engage with.
With the initial concept approved, we began work on the site. Whilst this site is only a one page information site, we wanted to ensure that it carried across it’s message and provided a streamlined communication hub for Geoff and the tours. Utilising the WordPress platform with industry leading design plugins and custom integrations we were able to create a clear, streamlined site that was easy for users to navigate, embraced clear open text space and provided all the information participants would need.
Throughout the site, we utilise three core colours apart of the brands simple colour scheme. A dark purple, providing a spooky, dark undertone to the sites looks. The is then matched with a simple white for all header and key text components and with a slightly dull grey for other information continuing with the sites spooky theme.
All colours are utilised throughout the site along with slight opacity changes within parts to support separation between sections and information.
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When starting the project we wanted to ensure that we didn’t follow the norm and use standard font sets, we wanted something that would standout and carry the spooky, ghost theme across. We therefore settled on the Protest Revolution for the core title theme of the site. This continues our vision and brand alignment whilst being clear and easy to read. We spent a considerable amount of time selecting the correct font with some being to patchy or hard to read.
For our second font which is used throughout the site for title sections and standard text we selected Quicksand which followed a simple character shape to our main title font but remained clear, simple and defined. This text along we variations of character bold levels are used throughout the site for headers, section titles and body text.
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The Ghost Walk Padstow
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Below is an overview of the text and colour schemes working together showcasing it’s fit and usability throughout the site.
The Ghost Walk Padstow
The Ghost Walk Padstow
Header & Title Text
Main body text
Throughout the site there is a range of different imagery used from standard images from locations around the tour to bespoke made AI images like the one to the left. This image was created by Trifecta Management using AI tools with a clearly defined prompt and theme. This image has become the staple piece which can be viewed across the large hero banner at the top of the site.
The hero banner also features the silhouette of tour guide Thomas Rawlings. A subtle, yet tone setting feature of the site which supports the vision using live imagery from the tours.
The Outcome
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